Pricing Adjustments


Frequently Asked Questions


When will the 2021 price increase be effective?

Minimal pricing adjustments will take effect on Wednesday, December 8, 2021. 


Why are we experiencing a price increase?

Due to increased costs of raw ingredients and other materials used to manufacture our products, OPTAVIA is taking similar measures by increasing the price of most OPTAVIA products.


What OPTAVIA products will be impacted by the price increase?

OPTAVIA Essential, OPTAVIA Select, and Optimal Health Fuelings will increase by US $0.80 per box, with a new price of US $22.25 for OPTAVIA Essential, US $24.25 for OPTAVIA Select, and US $20.75 for Optimal Health Fuelings. OPTAVIA Snacks will increase by US $0.30 per box, with a new price of US $11.25. Infusers will increase by US $0.75 per box for a new price of US $18.75 and Flavors of Home products will increase by US $1.05 for a new price of US $30.75. View full details below: 


OPTAVIA Product Lines (U.S.):



Will any OPTAVIA Kits increase in price? 

OPTAVIA Kits will also see a minimal price increase, but this will vary depending on the OPTAVIA Kit. For example, the Essential Optimal Kit (5 & 1 Plan) will now be priced at $378.25. 


OPTAVIA Kits (U.S.):



If an independent OPTAVIA Coach quotes an OPTAVIA Client the old price of a product or kit prior to the pricing increases, will OPTAVIA honor the old price?

No, the price of OPTAVIA products and kits is driven by the price in the system at the time an order is placed. 


Why is the price of my Premier order from December 8, 2021, higher than my last order? 

Effective Wednesday, December 8, 2021, the prices of most OPTAVIA products will be slightly adjusted. Due to increased cost of raw ingredients and other materials used to manufacture our products, OPTAVIA is taking similar measures by adjusting the price of most OPTAVIA products. 


If I return an order placed before Wednesday, December 8, 2021, will I be refunded for the old or increased price? 

All refunds will reflect the amount paid for the order. For example, if the order is purchased prior to December 8, 2021, the refund will reflect old pricing. If the order is purchased on or after December 8, 2021, the refund will reflect the adjusted pricing. 


Will there be an outage on OPTAVIA.com while product pricing is adjusted? 

Yes, there is a planned outage on OPTAVIA.com on December 8, 2021, from 12:00 AM ET to 2:45 AM ET while product and kit prices are adjusted. A maintenance page will be displayed during the outage. 


What if my Premier template is created before December 8, 2021, and it includes old product pricing? 

If you create your Pricing template prior to December 8, 2021, it will reflect old product pricing; however, upon checkout, your template will automatically update to include new pricing for impacted products in your order.


Will Premier templates be adjusted on December 8, 2021?

Yes, but it may take several days for new pricing to appear in all Premier templates; however, if you see the old pricing of an impacted product, the new pricing will be reflected upon checkout.